How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton.  Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof. 

PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1. 

“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community. 

How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

Download our free app to listen on your phone