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Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

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Questions covered in this episode: 
01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 
04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere?
07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first time?
11:15 How PMM specifically has changed with regards to AI?
20:11 Where are some great resources where they can tap into that you think would help benefit anyone in product marketing?
28:36 What new skills do you think product marketers will need to succeedHow do you think product marketing will change over the next 5, 10 years?
32:58 How do you think product marketing will change over the next 5, 10 years? 35:33 How do you achieve work/life balance? 40:26 What is the one thing that has been most important growing in your career? 
 Want more insights from Claudia? Check out her Sharebird Profile. Looking to connect? You can find Claudia here on LinkedIn.

Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing

Questions covered in this episode: 
01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 
04:51 How is your role like at Strava?
08:06 How do you approach your passion for Product Marketing storytelling?
16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?
20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?
24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
28:07 How do you think product marketing will change over the next 5, 10 years?
30:09 How should AI play a role in product marketing? 
32:04 How do you achieve work/life balance?
35:14 What is the one thing that has been most important growing in your career? Want more insights from Lauren? Check out her Sharebird Profile. Looking to connect? You can find Lauren here on LinkedIn.

TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing

Questions covered in this episode: 
 01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?  04:33 What is your role at Costanoa Ventures?  07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?
08:52 How was it meeting the king of Norway?
11:41 Can you share more about your book, and how you came up with this?
17:01 How do companies like Microsoft start with the end in mind with their strategy? 26:40 How do you think product marketing will change over the next 5, 10 years? 29:24 How should AI play a role in product marketing?  31:55 How do you achieve work/life balance?  35:28 What is the one thing that has been most important growing in your career? 36:57 What’s your favorite thing about product marketing? 
Want more insights from Martina? Check out her Sharebird Profile. Looking to connect? You can find Martina here on LinkedIn.

Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco

Questions covered in this episode: 
01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?
06:57 What is your role like as a Head of Product Marketing at Coda?
13:21 How do you achieve work/life balance? 26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)? 27:44 What are the top three KPIs for Product Marketing and how do you track/measure them? 30:16 Are you using OKRs to align your team’s efforts to the company goals? 32:48 What do you know now that you wish you knew then? 
Want more insights from Beth? Check out her Sharebird Profile. Looking to connect? You can find Beth here on LinkedIn.

Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs

Questions covered in this episode:   1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  5:36 What are your roles in Bill? 9:02 Can you tell me a little bit about how you work together? 10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had? 15:43 How product marketing can get a seat at the table earlier in product development? 20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch.  29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time? 32:32 What are your favorite metrics to report on? 35:54 How should AI play a role in product marketing?  37:59 How do you achieve work life balance? 39:47 What do you think has been the one thing that's been most important for growing your career?  
 Want more insights from Tara? Check out her Sharebird Profile. Looking to connect? You can find Tara here on LinkedIn. 
 Want more insights from Kelly? Check out her Sharebird Profile. Looking to connect? You can find Kelly here on LinkedIn.

Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling

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