
This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.
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Digital ad spending streams past traditional TV

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In the early days of OpenAI’s ChatGPT, a chatbot query required about 10 times the electricity of a typical Google search. And as people do more with generative artificial intelligence, we’re going to burn through even more power. Plus, the ’80s are back — on TikTok. A new dance trend is getting Gen X parents to show their Gen Z kids how they danced back in the day, to the tune of Bronski Beat’s “Smalltown Boy.” Also this week, The Wall Street Journal reported that consulting and professional services giant PricewaterhouseCoopers is now OpenAI’s largest customer and the first reseller of ChatGPT’s enterprise tier, which is aimed at businesses. Marketplace’s Lily Jamali spoke with Jewel Burks Solomon, managing partner at Collab Capital, about these headlines for this week’s Tech Bytes: Week in Review.


Bytes: Week in Review — OpenAI’s workplace expansion, data center power woes and the ’80s on TikTok

A law signed by President Joe Biden last month would force TikTok to divest from its Chinese parent company, ByteDance, or be banned in the United States because of national security worries. And it’s making a lot of small-business owners anxious. We hear their stories.

Potential TikTok ban stirs anxieties in small-business owners


Sharon Lerner has been reporting on “forever chemicals” for the better part of a decade. These manmade compounds — known as PFAS for short — resist oil, water and heat, take an incredibly long time to break down in nature, and have been used widely in products like Scotchgard, Teflon and firefighting foam. Lerner has focused part of her work on understanding the flow of information inside manufacturers like 3M. By the 1970s, Lerner says, Minnesota-based 3M had established that they were toxic in animals and were accumulating in humans’ bodies. But who inside 3M knew? And what did they know? Reporting for ProPublica, a nonprofit investigative news site, Lerner got a complicated answer after coming across a former 3M scientist named Kris Hansen. Marketplace’s Lily Jamali spoke with Lerner about her recent investigation.


A scientist’s struggle to find the truth behind 3M’s “forever chemicals” problem

When it comes to combating election-related misinformation online, sometimes the real world is the best place to start, but it isn’t always easy. On this week’s installment of “Marketplace Tech’s” limited series “Decoding Democracy,” Lily Jamali and senior Washington correspondent Kimberly Adams discuss the personal side of misinformation, take questions from colleagues and hear from experts about best practices for talking with loved ones about this sometimes sensitive topic.

What to do when combating misinformation gets personal

A team from the University of Glasgow in Scotland is developing a robot guide dog aimed at helping the visually impaired find their way around. They’re calling the AI-powered device the RoboGuide. The BBC’s Shiona McCallum brings us along on her visit with one of the robodogs and its handler, Dr. Wasim Ahmad.

Digital ad spending streams past traditional TV

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