Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.

Tech at Work: What GenAI Means for Companies Right Now

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Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”

The Hidden Burden of Long Covid and What Companies Can Do

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"

Behind the Boom in Celebrity Brands

There's plenty of advice on how to grow into a better leader. And it takes effort to become more effective. But bad leadership gets worse almost effortlessly, says Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School. She shares real examples from the public and private sectors of how bad leaders spiral downward, and how bad followership enables that negative trend. She gives her advice for recognizing and avoiding ineffective and unethical leaders. Kellerman is the author of the new book Leadership from Bad to Worse: What Happens When Bad Festers.

Tech at Work: What GenAI Means for Companies Right Now

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