Colin Cowherd Podcast - Caitlin Clark’s Star Power, Ohtani Big For Dodgers Or Baseball? Most Powerful NFL Brands, The Future Of Sports On Cable TV

Colin is joined by Mike Mulvihill, the President of Insights and Analytics at FOX.

They look at the massive jump in women’s college basketball ratings and whether that’s purely a short-term bump due to the star power of Caitlin Clark, or a long-term trend (3:30). They also dive into the popularity of women’s college hoops vs men’s (6:45). 

Colin asks Mike whether Shohei Ohtani’s superstar status will be huge for just the Dodgers or the MLB as a whole (11:00) and what type of ratings explosion we can expect to see in college football next season after conference realignment (16:45)

They break down why the Dallas Cowboys and Kansas City Chiefs have the most powerful brands and what teams are close to that status (24:00). They dive into the future of cable TV and why sports has proven resilient despite a decline in overall cable viewership (30:30) and why networks may back away from carrying certain sports. (36:00)

They look at the impact of the globalization of sports and why it’s not good for domestic TV ratings (39:00) and what the future of the College Football Playoff could look like with the networks calling the shots (48:30)

(Timestamps may vary based on advertisements.)

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